Our vision is to be the preferred provider of high quality yet cost-effective integrated crop management solutions through dynamic marketing, proactive product development, and responsive customer and supplier relations, contributing to sustainable development of the agricultural sector with emphasis on high value crops.
Our mission is to be a major crop protection company providing integrated crop management solutions of international standards of quality at competitive pricing through customer-centered market-driven researches, continuous product development of synthetic crop protection chemicals, organic/biological products and spraying equipment while ensuring before-during-and-after service support between us and our customers who are decision makers and distributors.
- INNOVATIVENESS– With expertise and creativity, new products and services not common to other companies are developed and introduced.
- QUALITY– Strict adherence to the highest quality standards is our company’s way of life. We believe that this creates a sustainable business relationship with our customers.
- NETWORKING– Great rapport with our customers and suppliers creates teamwork and better sharing of knowledge towards development and business.
- PARTNERSHIP– we abide in the “win-win” principle, making our customers and suppliers our best partners.